The Study of Man: What Opinion Polls Can and Can’t Do

Glazer, Nathan. "The Study of Man: What Opinion Polls Can and Can't Do." Commentary, 1951.

Excerpt: Since 1948, public opinion polls have not been much in the public eye. The Great Miscalculation of 1948 drove them from their favored places in the daily newspapers, and the experts in opinion and attitude research, commercial and academic, retired to the haven of the professional journals and specialized publications, where they could meditate at leisure on what had happened and why. Despite its recent fall from grace, there is no doubt that public opinion polling in its contemporary form is a far sturdier and solider plant than the straw poll…